Innovating real estate investing.

At Pennybacker Capital, innovation is at the center of everything we do. We use advanced data analytics to arrive at better answers, faster. We implement the latest technologies across our portfolio to provide our users with healthy, inspiring environments. Our culture rewards curiosity, rethinking the status quo, and fresh investing approaches.

1M+
Portfolio data elements
21
MSAs
145+
Investments
2006
Year founded
33%
Minority owned
46%
Women
$2B+
AUM
4 Offices
ATX, NYC, DEN, CLT
XX
Tech pilots
XX
Bytes stored
XX
Units tech-enabled
XX
Tech pilots

Our Technology: Pennybacker α™

A portfolio and knowledge management tool that integrates portfolio and third party data and aids in alpha generation.

Better answers.
Better visibility.
Better organization.
Our Technology

The middle market is
our focus.

We invest in the middle market where our expertise and technology confer a significant competitive edge.  We create exceptional spaces aimed at improving the lives of their occupants while consistently generating strong returns.

Our Why.

We are driven by what’s best for our investors, tenants, and by the need to create a challenging and rewarding environment for our team’s long-term professional success.

Innovating real estate investing

We innovate inside and out.

For us, innovation is the natural product of our entrepreneurial culture. We encourage the development and implementation of new ideas throughout Pennybacker, at every level. This often means advancing the latest technologies and driving measurable efficiency, both across our portfolio and within the firm.

Established Pilot Program.

Our technology pilot programs encompass wellness, operational efficiency, healthier environments, and financial education, among other categories. These efforts have been rolled out across more than 33 million square feet of residential and commercial space.

Innovation Committee.

Composed of Pennybacker data science, investment and portfolio optimization leaders, and external venture capital and technology professionals, the Innovation Committee conducts a formal process to identify the best ideas and review the Pennybacker α™ pipeline and strategic technology initiatives and evaluates outcomes.

Trust in our team.

We're investing in sustainable growth markets, driven by a blend of real estate experience and proprietary data insights. All in the name of helping you achieve the greatest possible return.

Let’s talk